As a result of global competition in the new expanding markets coupled with the proliferation of competitors, customers have become more demanding. The automotive industry is, and will continue, to operate in a constant state of flux driven by an unending demand for change in both customer requirements and market demand. For an automotive component supplier to compete they must be prepared to focus on their customers, their internal operations, their business strategy (with the emphasis on core expertise) and the management of change as the standards of excellence expected by customers can do nothing but continue to escalate.
In this increasingly challenging market of automotive component supply every company wants to secure a competitive advantage over the competition. Caparo AP Braking considers customer service to be integral in delivering that competitive advantage. Some customers continue to experience difficulties in getting the on time deliveries of quality products that they expect without continually having to chase their suppliers. This is why Caparo AP Braking puts customer service, at the heart of its business. Our continued success is based on five key drivers: productivity; speed; flexibility; quality and logistics management. They underpin our order fulfilment process and enable us to satisfy our customers expectations.